WELCOME TO OUR GAMING GROUP
Cardinal House Group Pty Ltd (Cardinal House) is an Australian registered proposed business-to-business (B2B) and business-to-consumer (B2C) provider of online social gaming products and real money gambling platforms.
Cardinal House is applying to be granted an Australian gaming licence and negotiating access to online gaming platform technology, which will underpin its planned future operation in Australia and in international gaming markets.
Subject to negotiating access to this platform and the granting of the Australian gaming licence, Cardinal House proposes to become an innovative entertainment provider for business and direct customer delivery of online social gaming and gambling, in addition to providing a compliant and fully integrated payment processing system.
Cardinal House’s focus is on seeking to acquire an audience of local and international gaming markets where it proposes to offer safe, securely regulated real money gambling experiences and enriched user entertainment through highly enhanced social gaming networks.
Our proposed product range is anticipated to be delivered via platform technology accessed from third parties, which are already fully operational in various international jurisdictions.
We propose to initially provide our online Bingo platform and grow our offering in the future potentially providing a wide range of products.
Cardinal House intend to use an internationally recognised, compliant and fully integrated payment processing system, in addition implement the most sophisticated age, location and personal background verification checks, known as know your customer (KYC) procedures.
The proposed premium online Bingo platform will provide superior entertainment with a variety of games, player benefits and social networking.
- Multi device compatibility
- Multi format
International Expansion and Growth
The Asia-Pacific region (includes Australia, Japan, China, India and South Korea) represents a large prospective growth area for gaming and gambling services.
China has a long history of gaming that can be traced back several thousand years. Today, legal lotteries are available in most Chinese cities as well as in Hong Kong and Macau. But casino gambling is limited to Macau, which has now overtaken Las Vegas as the biggest gambling city in the world.
Japan currently bans most forms of gambling, with the exception of lotteries and bets on horse racing. Certain gaming machines such as pachinko and pachislot (operated by Sega Sammy), are very popular in Japan’s leisure industry. It is reported that Japanese authorities are communicating with some of the largest online gambling operators to discuss the possibility of land-based casinos in the future.
Advertisement and Sales
There is little doubt that online marketing is the new frontier and steadily increasing in importance. We believe an effective online presence is essential to any marketing plan. An effective and targeted online marketing plan can extend reach and improve the efficiency of other forms of marketing, lengthen and improve the coverage received from existing campaigns, reach consumers closer to purchasing decisions and reach new consumers in innovative highly engaging ways.
Cardinal House intend to work with industry reporting groups to gain access to consumer profiling and key customer information. Information such as trend and pattern data that focuses on spend and gaming activity will provide insights that will assist us to adapt to change, user attitudes and better capitalise on our innovative technologies.
Consumer profiling provides a clear target market offering gamer demographics, user lifestyle, player habits, purchase intentions and gaming satisfaction levels, all of which are crucial to “Know your Client” (KYC).
Initial proposed activities include:
- Generate and maintain the data related to dedicated user numbers for marketing and to increase the value of affiliate arrangements
- Develop and maintain strong relationships with partners
- Implement focused social media marketing campaigns
- Implement an event marketing strategy
- Effective, branded and targeted marketing campaigns. Professional promotional collateral including: Brochures, product sheets, segment marketing
Cardinal House are committed to operating in a socially responsible manner and will do so in accordance with an extensive framework of federal and state legislation, regulations and codes together with broadcast, advertising and industry self-regulatory codes. Cardinal House will adhere to all relevant Australian, federal and state/territory, online wagering and sports betting regulations.
Cardinal House will commit to ensuring that all forms of advertising will be undertaken in a socially responsible manner and accords with the promotion of responsible gambling and the need to protect the integrity of sport.
Cardinal House have adopted the intent to self-regulate the promotion of live odds during sporting broadcasts in line with the agreed Council of Australian Governments (COAG) Select Council on Gambling Reform’s Principles of Reform.
Our gambling, gaming and payment process institutes are fully supported and internationally regulated. The process to acquire our Australian licence is underway, this licence is internationally recognised and allows full distribution of various systems of localised and international interactive betting formulas (subject to international legislation) across the following associations:
For all B2B and B2C enquiries please contact the Cardinal House Team via our email contact portal.